Emily Gill, Social Media Manager - Nottingham Trent University

In this session Emily Gill will explore how she’s established a clear TikTok strategy at Nottingham Trent University, balancing ‘going viral’ with authentic student content. The session will look at best practice when working with student content creators, and how she best utilises the platform to achieve marketing goals. 

Our Webinar Keynote Speaker

Emily Gill leads an award-winning social media team at Nottingham Trent University, having established and developed the social media strategy over the past few years. This includes managing the Content Collective – a digital ambassador scheme that won a Heist Gold Award in 2022 for the Best Low Budget Initiative, and a silver Chartered Institute of Public Relations’ Midlands PRide Award for Best Use of Content for their work on TikTok. Alongside this, she works closely with wider marketing colleagues to achieve recruitment and student communication goals through creating engaging content for organic and paid social media outputs.